How do I market a Resell Rights product?

Resell rights products offer you the ability to sell your own product, without actually creating one. While this gets you past one hurdle – the creation of a product – you still have another hurdle to face. How do you market a resell rights product?

The first and best option is to market the product to your mailing list. If you do not have a mailing list, build one. There are various ways to do this, but the quickest way to build a list is to offer a free product, which is advertised with pay-per-click or through other people’s lists. When the prospect arrives at the site to receive their free gift, they must fill in their name and email address, and give you permission to email them in the future.

Pay-Per-Click advertising can be used for more than list building, however. You can also use pay-per-click to market your resell rights product. Google AdWords is one of the best pay-per-click programs in existence today, but there are many other options, including Yahoo Search Marketing.

You can also purchase advertising in related newsletters, which are also called ezines. This is a very effective way to market a product, and it is a tried and true method. You can find quality newsletters by doing searches in the ezine directories online.

Article marketing is also very effective. You simply write articles that relate to your product, or have them written for you, and submit them to the various article banks, allowing others to read them and use them for content for their newsletters and websites, for free. At the bottom of your articles, add a resource box, which is essentially an ‘about the author’ paragraph, which should include a link to your sales page.

You can also joint venture with people who have large mailing lists. Just make sure that their lists are made up of people who will be interested in your product. It doesn’t make sense to market football products to a mailing list that is mostly made up of women who are interested in recipes.

How do I profit from reselling rights?

There are a number of ways to profit from resell rights products. Obviously, the first way is to just resell the product. However, being a bit more creative will garner better results when trying to get more sales.

1.) When you sell the product, have an additional product or products to sell as an upsell or backend product.

You can the resell product at a figure of 29.95 or 39.95, then have an upsell, or a related product, that you offer either on your order page for an increased price, such as 49.95 or 59.95. Don't limit yourself because you could have a membership also that you can do for a monthly fee to add more bite to the bark.

2.) You can also advertise a backend product on the thank you page.

This is a product that is offered after the purchase of the original product is made, for a different price. Backend products can cost more than the original product, the same, or even less.

3.) You can also profit more from your resell rights products by repackaging it.

Think of things such as including more products, and raising the value of the package – so you can raise the price. If you have master resell rights of the product, which allows you to sell the resell rights as well, you can create a nice package of various related products and sell resell rights to that package as well.

4.) You could even simply sell the product, or give it away if you are allowed to do so, in order to use a squeeze page to collect quality leads.

A large list of quality leads opens many profitable doors. For instance, you could enter into joint venture deals to sell high ticket products to your list, or rent your list out to other companies for a fee.

However, before you start using various methods for increasing your profits with resell rights products, it is very important that you read your license agreement to be certain that you are not in violation of any of the terms.

The worst thing to do is to sell something that you have no permission selling in the first place!